What is white label SEO?

White label SEO is a service where one company performs the actual SEO work, research, writing, technical fixes, while another company sells it to clients under its own brand, with no mention of who did the work.

It is common among digital marketing and web design agencies that want to offer SEO without hiring specialists directly. The end client only ever interacts with the agency they hired.

For it to work well, the agency still needs to vet quality closely, since their reputation rides on someone else's output. Cutting corners on that vetting is the most common reason white-labeled SEO underdelivers.

Some agencies white-label an SEO automation platform directly instead, keeping quality control in their own hands.