What is technical SEO?

Technical SEO covers the behind-the-scenes elements that let search engines crawl, understand, and index a website properly: page speed, mobile responsiveness, site structure, and things like XML sitemaps and structured data markup.

It differs from content or on-page SEO because it does not touch what a page says, it affects whether search engines can even reach and process the page in the first place.

A site with excellent content but broken technical foundations, slow load times, blocked crawling, missing sitemaps, will underperform regardless of writing quality, since Google may never fully index the pages to begin with.

An SEO automation platform assumes a technically sound site as the foundation content gets published onto.