What is an SEO reseller?

An SEO reseller is a business that sells SEO services under its own name while the actual work, research, writing, technical fixes, is performed by a separate white-label provider behind the scenes.

This model is common among web design agencies and marketing consultants who want to offer SEO without hiring in-house specialists. The client deals only with the reseller, unaware of the provider doing the work.

Quality varies enormously depending on which provider the reseller uses. A client evaluating this arrangement should ask directly who performs the work and what tools or process they follow, since the reseller markup adds cost without necessarily adding quality.

Agencies that white-label instead through an SEO automation platform can offer the same output without the middleman markup.