What are the different types of SEO services?

SEO services generally split into a few categories: technical audits (fixing crawlability and speed issues), content creation (researching and writing pages), link building (earning references from other sites), and local SEO (Google Business Profile and citations).

Most agencies bundle these into a monthly retainer rather than selling them separately, though some businesses only need one piece, for example a one-time technical audit rather than ongoing content work.

Content creation is usually the largest recurring cost, since it needs to happen every week or month to keep working, unlike a technical audit that might only be needed once or twice a year.

That recurring content piece is exactly what an SEO automation platform is designed to automate on a daily cadence.