What are technical SEO tools?

Technical SEO tools find problems with how a site is built and crawled rather than what it says. Screaming Frog and Sitebulb crawl every page to flag broken links, duplicate titles, and missing tags.

Google PageSpeed Insights and GTmetrix measure load speed and Core Web Vitals, the metrics Google uses to judge page experience directly in rankings.

Google Search Console ties it together, showing which pages are indexed, which have errors, and which keywords actually drive clicks, making it the one tool in this category that is effectively mandatory.

Fixing what these tools flag matters regardless of whether content comes from a person or an SEO automation platform.