What are the most common SEO tools?

The most common SEO tools are Ahrefs and Semrush for keyword and competitor research, Google Search Console for indexing and performance data, and Screaming Frog for crawling a site to find broken links or duplicate meta tags.

For WordPress specifically, Yoast SEO and RankMath are the two most installed on-page optimization plugins, handling meta tags, sitemaps, and basic readability checks.

Newer categories, AI writing assistants and full publishing platforms, have joined this list since 2023 but have not replaced the older research and diagnostic tools, which most workflows still rely on.

An automated SEO platform typically plugs into that same CMS layer to publish once research is done.