Is SEO going away because of AI?

SEO is not going away because of AI. AI Overviews, ChatGPT's web search mode, and Perplexity all draw their answers from indexed, ranked content on the web, meaning the underlying practice still matters, just with a new destination for the output.

What is changing is the visible endpoint. Instead of only competing for a spot in a list of blue links, content now also competes to be the passage an AI system quotes directly.

Sites abandoning SEO entirely because of this shift tend to lose ground faster than sites that adapt their content to serve both goals, since neither traditional search nor AI answers are disappearing anytime soon.

An SEO automation platform writes for both destinations at once instead of treating them as separate strategies.