How do I write an SEO content brief?

An SEO content brief should start with the target keyword and its search volume, plus the specific intent behind it, what the searcher actually wants to know or do.

Next, include a quick review of what currently ranks for that term, noting gaps or angles competitors miss, since that gap is often the strongest reason a new page can outrank them.

Finally, add a rough outline with the key points to cover and the word count range expected, giving the writer enough structure without dictating every sentence.

An SEO automation platform generates this brief automatically as part of its research step, before any writing starts.