How do you perform an SEO audit?

Performing an SEO audit starts with a full site crawl, using a tool like Screaming Frog, to find broken links, duplicate titles, and missing meta tags across every page.

Next, pull data from Google Search Console to see which pages are actually indexed and which keywords bring traffic, comparing that against what the site is trying to rank for.

Finally, review existing content against real keyword research to spot gaps, topics competitors cover that you do not, and check page speed using PageSpeed Insights, since slow load times directly affect rankings.

The gaps this process reveals are what an automated SEO platform is built to fill with new, researched pages.