How much does on-page SEO cost?

On-page SEO for a small site typically costs between $100 and $500 per page when hired out individually, covering research, writing, and technical structuring of titles, headers, and meta tags.

For a full site overhaul, freelancers or agencies often charge $1,000 to $3,000 as a flat project fee, depending on how many existing pages need reworking.

Ongoing on-page work, new pages published regularly, is usually billed monthly rather than per page, which is where automation tools change the economics significantly compared to per-page freelance pricing.

An SEO automation software bundles ongoing on-page work into one flat monthly cost instead of per-page freelance rates.