What is an example of keyword research?

An example of keyword research: a business selling SEO audit services checks the broad term 'SEO audit' and finds it has high search volume but is dominated by large, established sites, making it hard to rank for.

Digging into related terms, they find 'SEO audit checklist' has meaningfully lower competition and still gets solid monthly searches, since it targets people at an earlier, more specific stage of research.

That is the core of keyword research: comparing volume against competition to find terms worth targeting, not just picking the biggest number on the list.

An SEO automation platform runs exactly this comparison automatically across hundreds of keyword candidates.