What are the 4 types of search intent?

The four types of search intent are informational (wanting to learn something), navigational (wanting to reach a specific site), transactional (ready to complete an action, usually a purchase), and commercial investigation (comparing options before deciding).

Identifying intent correctly matters more than the keyword itself, since Google ranks pages based partly on whether the content format matches what searchers with that intent expect to find.

A page trying to sell something to someone with purely informational intent typically underperforms, even with strong keyword targeting, because it does not match what the searcher was actually looking for at that moment.

An SEO automation platform classifies intent for every keyword before deciding what kind of page to write.